Social WIFI is perfect for all types of businesses in the hospitality industry. From cafes, bars and restaurants to hostels, hotels and bed and breakfasts; Social WIFI can benefit your business in a number of ways. In this blog post we are going to cover just some ways in which Social WIFI can help you to market your hospitality business:
Email marketing can be a very powerful tool in the hospitality industry. It can be used to attract customers to your business by offering promotional offers, general content about the business and personal messages to promote your services. One survey found that 64% of restaurant customers would like to receive an email from the restaurant once a month to keep up to date with things such as offers and menu changes (reference). With the GDPR now in full force it can be tricky to build up a list of email contacts and personal details for your customers. However, one way of gathering personal details is to offer a service in return, and free social WIFI is perfect for this. Customers can (but can also opt-out of) leave you their details which can then be used for direct marketing, keeping your business at the forefront of their mind. Using Social WIFI services such as SO WIFI means that this process can be fully automated, meaning that you can concentrate on other areas of your business.
Some Social Wifi providers give you the ability to automate messages to be sent to your customers using the details they have provided to you. SO WIFI is one of those and they offer you the ability of sending automated birthday messages. As guests sign into your Social WIFI network they often use their social media profiles which contain their date of birth. You can then use your Social WIFI dashboard to automatically send a personalised message to your customers before their birthday giving them the opportunity to book your services for a birthday treat. You can even target specific segments of your customers to receive these messages. For example, people who have visited your establishment more than once or only people between 21 and 35.
TripAdvisor can help your business to reach a much wider audience but sometimes it can be tricky to actually get your customers to leave reviews. Some Social WIFI providers, such as SO WIFI, give you the option of integrating TripAdvisor Review Express. This allows you to send automatic messages to your customers asking for a TripAdvisor review. This can be powerful for building up a strong presence on TripAdvisor and for receiving more customer reviews. For example, one business who are using SOWIFI as their Social WIFI provider have managed to climb to number one in their category on TripAdvisor since providing free guest WIFI (reference).
One city centre hotel business successfully used Social WIFI as part of their marketing strategy to advance their online marketing position easily and cost effectively. Within 6 months of using a popular Social WIFI system (SO WIFI) they had:
These are just a few of the ways in which Social WIFI can benefit your hospitality business. For more information please check out our Social WIFI page or contact us today.